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Strategy & Product Plans: Are the Dots Connected?

ZIGZAG Marketing, Inc.
By : ZIGZAG Marketing, Inc.
INFORMATION
Published : Feb 13, 2007
Length : 2
Type : White Paper
 
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Overview :
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
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