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Free Shipping: Does It Drive Online Holiday Sales and Long-Term Loyalty?

ForeSee Results
By : ForeSee Results
INFORMATION
Published : Feb 05, 2007
Length : 6
Type : White Paper
 
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Overview :
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
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E-Commerce Software , Loyalty And Retention
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