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Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time? Through analysis using the credible and proven methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results found some interesting answers to these questions. |
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