| INFORMATION |
| Published : |
Feb 05, 2007 |
| Length : |
10 |
| Type : |
White Paper |
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| Overview : |
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To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology. |
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