| INFORMATION |
| Published : |
Oct 26, 2009 |
| Length : |
8 |
| Type : |
White Paper |
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| Overview : |
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Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors. Improving email communications with purchasers may be one of the most cost-effective ways that online retailers can increase revenue. In order to realize and increase ROI from the email channel, marketers need to ensure that every email message is working hard to drive engagement and activity. |
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