| INFORMATION |
| Published : |
Oct 21, 2009 |
| Length : |
4 |
| Type : |
White Paper |
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| Overview : |
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In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes. Changes often start with a shift from direct mail and telephone to email as the primary communication channel. However, an increase in email volume alone will not yield the desired results. Too much email can in fact generate a higher incidence of customer opt-outs.
Success requires that marketing teams go beyond the email blast to online marketing.
This white paper, developed by Aprimo, Inc., gives marketers insights and examples of how to enrich existing email campaigns using best practice examples of online dialogs, tiered offers, real-time messaging, and much more.The paper also includes a case study, describing how a large technology company has used email best practices to gain business agility and increase marketing productivity. |
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