| INFORMATION |
| Published : |
Oct 20, 2008 |
| Length : |
2 |
| Type : |
Case Study |
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| Overview : |
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CourseAdvisor opened in 2005 to provide Internet users seeking education and training with a trusted directory of appropriate schools and courses, while also providing educational institutions with leads to prospective students. As a newcomer to the online education arena, CourseAdvisor faced the challenges of building credibility with users, providing educators with accurate, qualified leads, and competing in an already crowded market. Less than a year later, CourseAdvisor was receiving more than one million unique visitors a month, but was still seeking ways to maximize the percentage of users completing information requests, thereby converting into qualified leads. |
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