| INFORMATION |
| Published : |
Oct 20, 2008 |
| Length : |
1 |
| Type : |
Case Study |
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| Overview : |
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TRUSTe sealholder Audible.com employed multivariate testing with Offermatica, a leading online business optimization organization, to optimize their Web site. In the first round of testing, Audible and Offermatica wanted to determine the top factors that influenced conversion, and in the second round of testing they sought to increase order value. Optimization of Web pages for testing included placement of various elements into different slots; locations or regions on the page.Testing resulted in:
Increased consumer engagement by 2% on the homepage. The top three factors in increasing engagement for Audible, in order of influence were as follows: The Offer (61% of increase attributable to the offer), the Form (11% of increase attributable to the form), and then Trust Logos (7% attributable to TRUSTe logo.) Trust seals increased order value by 22%.Audible sought to increase revenue per conversion using a variety of factors including testimonials, offers and images. 98% of the increase in RPV is attributable to the presence of trust seals as opposed to testimonials or images. |
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