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Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options
By : White Horse

INFORMATION
Published :	Oct 07, 2009
Length :	58
Type :	White Paper

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Overview :

One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.

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Branding , Content Development , Monitoring and Measurement , Online Video Marketing , Social Networking

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Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options