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Is Your Web site Killing Customer Confidence? How to Inspire Trust in Your Web site

TRUSTe
By : TRUSTe
INFORMATION
Published : Oct 01, 2009
Length : 5
Type : White Paper
 
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Overview :
Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? Concerned that the personal information and credit card number you give to a boutique Web site might end up in the wrong hands? Have you ever abandoned a transaction because something just didn't feel right? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy. But do you think about your own Web site's privacy policy? You should. Your Web site's privacy policy can be a key factor in a customer's decision to do business with you, and it is vital to ensuring you don't run afoul of your online legal and regulatory responsibilities. Need more reasons? Read on.
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CRM And Sales Tools , E-Commerce Software , Persuasive Architecture , Website Navigation
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