| INFORMATION |
| Published : |
Aug 17, 2009 |
| Length : |
10 |
| Type : |
White Paper |
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| Overview : |
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The Biden announcement over texting is a highly visible example of short code marketing—marketing messages sent over text message through a Common Short Code (CSC), or short code. A short code is essentially an abbreviated phone number used for text (SMS) and multimedia (MMS) messaging. Today, short codes are used not just for marketing vice presidential candidates but for marketing TV shows, cars, soda, deodorant and dozens of other goods and services. |
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