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Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

Bulldog Solutions
By : Bulldog Solutions
INFORMATION
Published : Jul 20, 2009
Length : 9
Type : White Paper
 
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Overview :
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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Ad Management , Conversion Testing , Lead Generation , Persuasive Architecture , Usability , User-Centered Design , Webforms
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