Whitepapers - DMNews
Search the Library
 
Home>

Agency Coordination for Integrated Marketing Campaigns

LeapFrog Interactive
By : LeapFrog Interactive
INFORMATION
Published : Jul 09, 2009
Length : 10
Type : White Paper
 
Download Now
Save for Later
  Email This Page
Overview :
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
View All Items By This Company
Browse Related Categories :
Ad Serving , Lead Generation , Website Development
Search the Library
White Papers powered by
    Learn about White Paper Lead Generation opportunities

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions