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Utilizing Personas to Make Interactivity, Usability, and Design Satisfy a Target Audience
By : LeapFrog Interactive

INFORMATION
Published :	Jul 09, 2009
Length :	9
Type :	White Paper

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Overview :

For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.

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Ad Serving , Usability , Website Development

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Utilizing Personas to Make Interactivity, Usability, and Design Satisfy a Target Audience