| INFORMATION |
| Published : |
Jun 01, 2009 |
| Length : |
8 |
| Type : |
White Paper |
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| Overview : |
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Justifying and managing the marketing budget has long been a battle for marketers. Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time. This paper covers the radical changes impacting the budgeting process and the many challenges created. Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level. |
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