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How to Improve Marketing Management Process to Increase Visibility of Marketing Work
By : Unica Corporation

INFORMATION
Published :	May 21, 2009
Length :	2
Type :	Case Study

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Overview :

Pennsylvania Hospital, the nation's first, was founded in 1751 by Benjamin Franklin and Dr. Thomas Bond, and, in 2007, U.S. News and World Report called this modern day health care system "One of America’s Best Hospitals." Learn how this award-winning healthcare organization has improved marketing management processes, increases the visibility of marketing work to executives, and rationalizes project staff and budgets.

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Conversion Analysis , International Marketing , Website Analytics

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How to Improve Marketing Management Process to Increase Visibility of Marketing Work