| INFORMATION |
| Published : |
May 15, 2009 |
| Length : |
13 |
| Type : |
White Paper |
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| Overview : |
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Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore & except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company's management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction. |
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