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Learn to Drive Down Costs, Lay Ground-work for Economic Upturn

Unica Corporation
By : Unica Corporation
INFORMATION
Published : May 13, 2009
Length : 27
Type : Web Cast
 
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Overview :
Economic downturns always lead to upturns. During the transition, companies cut marketing budgets and look to drive various productivity improvements.  As collaborators and managers of marketing communications, marketing services, and in-house agencies, we are being pressured to do more with less and rationalize projects, budget, and headcount.
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