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| INFORMATION |
| Published : |
Apr 27, 2009 |
| Length : |
4 |
| Type : |
Case Study |
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| Overview : |
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ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before. |
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