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Hard Hat Area: Myths and Pitfalls of Data Mining for Marketers

SPSS, Inc.
By : SPSS, Inc.
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Published : Mar 31, 2009
Length : 8
Type : White Paper
 
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Overview :
The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte."  This article outlines some risks, debunks some myths, and attempts to provide some protective "hard hats" for data miners in the marketing sector.
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