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Spam: What Consumers Really Think
By : SilverPop Engage

INFORMATION
Published :	Mar 23, 2009
Length :	5
Type :	White Paper

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Overview :

Your reputation as a sender is dinged every time a customer clicks the "report spam" button-the link certain email software programs provide users to complain when they receive unwanted email. If you get too many complaints, Internet service providers are likely to block messages emanating from your sending IP address. And not just to those who complained, but to everyone on your list.

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Database and List Managers , Deliverability , Email Marketing , Emerging Marketing , Loyalty And Retention , Newsletter Design , User-Centered Design

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Spam: What Consumers Really Think