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Top 10 B2B Paid Search Mistakes

Point It
By : Point It
INFORMATION
Published : Mar 02, 2009
Length : 15
Type : White Paper
 
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Overview :
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
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Pay Per Click Marketing , Search Engine Optimization , Search Engines , Search Marketing
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