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How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers

CDI
By : CDI
INFORMATION
Published : Feb 10, 2009
Length : 11
Type : White Paper
 
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Overview :
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
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Ad Networks , Lead Generation , Persuasive Architecture , User-Centered Design
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