Direct Marketing Wins….with Enterprise Campaign Management

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Direct Marketing Wins….with Enterprise Campaign Management
By : Aprimo

INFORMATION
Published :	Sep 08, 2008
Length :	2
Type :	Case Study

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Overview :

LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system. Their goal was to increase its customer base and market share via an online system that provided them with the necessary information to create an e-strategy that would allow it to have a highly personalized conversation with each one of the customers it targets.

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Branding , Competitive Analysis , Email Marketing

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