| INFORMATION |
| Published : |
Mar 13, 2008 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
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Planning & Financial Management addresses this broad business issue. Planning & Financial Management is one component within the Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise. Aprimo provides a robust set of applications to address the challenges faced by marketing. Aprimo allows you to expand incrementally to improve efficiency and effectiveness. This growth path, combined with extensive functionality, makes Planning & Financial Management the most powerful application available for managing the financial dimension of marketing. |
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