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MRM Goes Mainstream

Aprimo
By : Aprimo
INFORMATION
Published : Apr 24, 2008
Length : 4
Type : White Paper
 
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Overview :
As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing. Understanding these requirements can help anyone who is planning to make investments in marketing technology and needs to evaluate the vision of their selected vendor options.
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