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Contact Optimization for Direct Marketers Brief
By : Alterian Inc

INFORMATION
Published :	Dec 18, 2008
Length :	15
Type :	White Paper

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Overview :

Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.

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Contact Optimization for Direct Marketers Brief