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Building the Business Case for Operational Marketing

Alterian Inc
By : Alterian Inc
INFORMATION
Published : Dec 18, 2008
Length : 10
Type : White Paper
 
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Overview :
Operational Marketing applications enhance the marketing function ability to plan, budget, coordinate execution and measure the impact of marketing efforts. This white paper is designed to provide advice and guidance to marketing and IT professionals who are considering making the case for the purchase and deployment of Operational Marketing.
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