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The Real Cost of Bad Data: The 1-10-100

Melissa Data
By : Melissa Data
INFORMATION
Published : May 21, 2007
Length : 1
Type : White Paper
 
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Overview :
Customers are the lifeblood of any business. Ensuring that you have accurate information to reach them makes sense and ultimately, saves you money. But did you know that up to 20 percent of your contact data is flawed when saved? Industry analysts have studied the long-term costs of bad data entry. The results are eye-opening.
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