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ROI Accelerator for Marketers: Testing Your Way to Improved ROI
By : Lyris

INFORMATION
Published :	Nov 11, 2008
Length :	5
Type :	White Paper

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Overview :

With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.

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ROI Accelerator for Marketers: Testing Your Way to Improved ROI