| INFORMATION |
| Published : |
Nov 10, 2008 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
This fall, managing your DR buy will have its fair share of challenges.
With the holidays fast approaching, DR marketers are gearing up for the first quarter—the peak season for DRTV—and feverishly planning their DRTV budgets for next year. And with that come the challenges of seasonality. This whitepaper includes tips on how to overcome them by thinking outside the box—beyond conventional wisdom—to effectively manage your annual DRTV media buy.
Download your copy now! |
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