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DR & Seasonality: How to Manage Your Annual DRTV Buy

Northern Lights Direct Response
By : Northern Lights Direct Response
INFORMATION
Published : Nov 11, 2008
Length : 2
Type : White Paper
 
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Overview :
How do you overcome the challenges of seasonality when buying DRTV media? This whitepaper explains how by thinking outside the box—beyond conventional wisdom—to effectively manage your annual DRTV media buy.
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