| INFORMATION |
| Published : |
Sep 24, 2008 |
| Length : |
12 |
| Type : |
White Paper |
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| Overview : |
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For the past 30 years, direct marketers have focused on demographic data to help determine what each segment of subscribers might like. This strategy clearly worked. However, it fails to meet the complexity of the current market landscape, with ever-increasing brand choices for consumers and a growing number of ways to consume and digest information. We’ve set out to show how success can best be realized by asking customers their preferences and using behavioral observations to catalog and respond to their habits and sensibilities. |
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