Proliferation of Options Requires B-to-B Media Channel Planning - DMNews Whitepapers

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Proliferation of Options Requires B-to-B Media Channel Planning
By : Godfrey

INFORMATION
Published :	May 23, 2007
Length :	2
Type :	White Paper

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Overview :

Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.

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