Three ways to make B2B direct marketing work in a web 2.0 world - DMNews Whitepapers

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Three ways to make B2B direct marketing work in a web 2.0 world
By : Godfrey

INFORMATION
Published :	Sep 23, 2008
Length :	2
Type :	White Paper

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Overview :

Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.

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Database and List Managers , Deliverability , Email Marketing

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