| INFORMATION |
| Published : |
Jun 12, 2008 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.
And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty. |
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