B-to-B Branding: Consumer Models Need Not Apply - DMNews Whitepapers

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B-to-B Branding: Consumer Models Need Not Apply
By : Godfrey

INFORMATION
Published :	Oct 02, 2008
Length :	2
Type :	White Paper

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Overview :

The term “branding” is often misunderstood and not always warmly embraced in the business-to-business environment. It is difficult to take a process that is typically used to describe the creation of yet another toothpaste in the consumer world and apply it to the marketing of electronic components, high-tech machinery or multi-million-dollar factory automation systems in the B-to-B world.

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Branding , Search Marketing

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