Differentiation: Why it’s so hard to do it well - DMNews Whitepapers

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Differentiation: Why it’s so hard to do it well
By : Godfrey

INFORMATION
Published :	Oct 24, 2007
Length :	2
Type :	White Paper

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Overview :

Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.

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