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Optimizing Marketing and Sales Lead Management with Marketing Automation

Marketo
By : Marketo
INFORMATION
Published : Sep 29, 2008
Length : 8
Type : White Paper
 
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Overview :
This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.
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Ad Networks , Ad Serving , Content Syndication , Lead Generation
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