| INFORMATION |
| Published : |
Sep 16, 2008 |
| Length : |
20 |
| Type : |
White Paper |
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| Overview : |
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Do you ever struggle with finding the right channels to reach your target audiences? With the range of choices ever expanding from email to SMS to Podcasts to Twitter, marketers are faced with a multitude of options to execute campaigns. ExactTarget’s Channel Preference Survey whitepaper specifically addresses the impact of consumer communication preferences on marketing success, and helps you take the guess-work out of your multi-channel marketing strategy. |
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