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From critical alerts to time-sensitive notifications, some messages shouldn’t sit in an email inbox. By using SMS (“text messaging”), marketers can leverage a powerful, portable alternative to traditional communication mediums. Through ExactTarget’s Field Guide to SMS, you will learn how SMS can benefit your organization, as well as understand the variety of SMS types that exist, such as alerts, updates, and marketing messages. This whitepaper provides all you need to know about SMS—to keep you one step ahead of the competition. |
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