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Integrating Email, CRM, and Web Analytics

ExactTarget
By : ExactTarget
INFORMATION
Published : Sep 16, 2008
Length : 20
Type : White Paper
 
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Overview :
To maximize your marketing efforts, integration is key. By combining email marketing, CRM, and web analytics, you can boast a powerful, one-to-one marketing machine. To achieve this, you must first understand where you stand on the integration continuum and align your strategy accordingly.
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CRM And Sales Tools , Email Marketing , Loyalty And Retention , Website Analytics
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