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To maximize your marketing efforts, integration is key. By combining email marketing, CRM, and web analytics, you can boast a powerful, one-to-one marketing machine. To achieve this, you must first understand where you stand on the integration continuum and align your strategy accordingly. Within this whitepaper, you will receive expert tips on how to evaluate your email marketing software, CRM, and web analytics providers based on your needs, make the most of your systems’ tracking and reporting capabilities, segment your email marketing audience and automate manual process across systems, use tools like relational data and drip campaigns to increase relevancy, and evaluate the overall effectiveness of your online marketing activities. |
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