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Buying and Using Marketing Automation Systems

Marketo
By : Marketo
INFORMATION
Published : Aug 25, 2008
Length : 15
Type : Podcast
 
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Overview :
This free podcast is an ideal introduction to marketing automation. Listen at your desk or on the road and discover answers to these questions:

    * What business challenges and problems cause B2B companies to look at marketing automation systems?
    * What are some of the near-term and longer-term ROI benefits to expect?
    * What key features and capabilities should you look for in a B2B marketing automation system?
    * What other factors should you consider?

Find out what marketing automation can do for you—and how to choose a system that fits your needs. Listen to this free 15-minute podcast now.
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Browse Related Categories :
CRM And Sales Tools , Conversion Testing , Lead Generation
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