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Email marketing is more powerful than ever, with retailers reporting record online sales and the use of email to drive significant traffic to their ecommerce sites. In the past year, segmentation, targeting, profiling and behavioral targeting have all evolved technically to be easily within the grasp of every email marketer, large and small. This year’s Holiday Study indicates that while customers have become more blasé about email marketing and get a lot of email that doesn’t interest them, most still make use of it in their holiday shopping. Marketers who understand what consumers are looking for when they receive email marketing messages can still engage effectively with their subscribers. |
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