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Your Reputation Holds the Key to Deliverability

Return Path
By : Return Path
INFORMATION
Published : Aug 22, 2008
Length : 4
Type : White Paper
 
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Overview :
Twenty percent of legitimate email never reaches the inbox. Blame the ISPs’ ongoing fight against spam—and then, look in the mirror. Today, your sending practices play the major role in determining whether or not your email makes it to the inbox.
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Deliverability , Email Marketing
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