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So you’ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control. As times change, the marketplace finds new reasons for implementing content management systems – such as using them as a basis for content-aware business application development. However, choosing a CMS can still be a perplexing affair, especially since there are a large number of options available. In this whitepaper we will:
- Examine the business case for deploying a content management system
- Set expectations and give some best practices for choosing the right CMS
- Review the high-level results of what a successful implementation should look like and how to quantify the ROI
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