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Online Consumer Opinions/Use of User Generated Content in the UK, study with JupiterResearch, Jan.08

Bazaarvoice
By : Bazaarvoice
INFORMATION
Published : Jan 11, 2008
Length : 16
Type : Presentation
 
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Overview :
This unbiased study found that most UK online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews.
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Emerging Marketing , Loyalty And Retention , Social Networking
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