| INFORMATION |
| Published : |
Jul 09, 2008 |
| Length : |
9 |
| Type : |
White Paper |
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| Overview : |
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User-generated content – defined as information generated not by a business or media outlet, but by a user of such online assets – drives Web 2.0. When businesses enable customers – or users – to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers. |
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