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Driving traffic from natural search is increasingly competitive and expensive. Online marketers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision. This white paper explains how you can employ the content written by your customers to help drive down your acquisition costs and improve the efficacy of your search engine marketing. |
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