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Boosting Natural Search Traffic Using Ratings and Reviews

Bazaarvoice
By : Bazaarvoice
INFORMATION
Published : Jul 08, 2008
Length : 18
Type : White Paper
 
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Overview :
Driving traffic from natural search is increasingly competitive and expensive. Online market­ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
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Blog Marketing , Emerging Marketing , Loyalty And Retention , Search Marketing
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