A Look at Retailers' Perceptions of the Importance of User-Generated Content - DMNews Whitepapers

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A Look at Retailers' Perceptions of the Importance of User-Generated Content
By : Bazaarvoice

INFORMATION
Published :	Feb 13, 2008
Length :	7
Type :	White Paper

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Overview :

A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers’ concerns and how they feel reviews will impact their business.

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Blog Marketing , Emerging Marketing , Loyalty And Retention

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