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A Look at Retailers' Perceptions of the Importance of User-Generated Content

Bazaarvoice
By : Bazaarvoice
INFORMATION
Published : Jul 08, 2008
Length : 7
Type : White Paper
 
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Overview :
A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers’ concerns and how they feel reviews will impact their business.
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Blog Marketing , Emerging Marketing , Loyalty And Retention
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