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Re-mailing: Targeting Those That Don't Open

Bronto
By : Bronto
INFORMATION
Published : Jun 30, 2008
Length : 3
Type : White Paper
 
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Overview :
Getting your message to the inbox and opened has become a significant challenge for most email marketers.  Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
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Database and List Managers , Email Marketing , Newsletter Design
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