| INFORMATION |
| Published : |
Dec 07, 2007 |
| Length : |
34 |
| Type : |
White Paper |
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| Overview : |
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by:
- Building a more competitive business model.
- Enabling customer-centric business strategies in a product-centric organization.
- Turning expanding volumes of customer data into actionable insight for smarter decision making.
- Providing a roadmap for integrating technology to achieve competitive advantage. |
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